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Smith College Museum of Art

Massachusetts, USA

º£½ÇÊÓƵ partnered with the Smith College Museum of Art (SCMA) in an engaging process to develop a five-year strategic plan that will see the Museum through long-term growth.

Our team conducted interviews and workshops to create a highly structured vision of success for where the Museum wants to be in the future, in line with a changing industry and region.

º£½ÇÊÓƵ was engaged to develop a five-year strategic plan to ensure SCMA’s continuing success.

Our collaboration with SCMA helped build a sense camaraderie and community by drawing out the strengths of each planning member.

Challenge

The five-year strategic plan ensures SCMA’s continuing success by setting a future vision coupled with an updated mission and attainable short-and long-term goals with clear actions and realistic budgets.

Solution

Our strategy and operating model design experts led an exploratory yet highly structured visioning and goal setting process. Interviews and workshops were conducted to explore where the Museum is today, where it wants to be in the future, and what is changing in the industry and region.

We followed this with market and SWOT analysis. Multiple workshop engagements were conducted with students, faculty, staff, community members, committee members, and College leadership to develop a baseline understanding of the current and future needs of the Museum’s users and audiences.

Our brightspot (now º£½ÇÊÓƵ) team had an unbelievable command of the strategic planning process and did a great job surfacing possible new directions for SCMA while relying on museum staff to articulate what we already know and do well.

Jessica Nicoll, Director
Smith College Museum of Art

Value

Through extensive engagement with diverse stakeholder groups, º£½ÇÊÓƵ has helped SCMA to articulate its vision for the future and the steps needed to achieve its goals, so that the museum can continue to offer the higher value visitor experience.