Right Deal for Liverpool: How Team Culture Shaped Everton鈥檚 Hill Dickinson Stadium
I start this piece with an admission – I wasn鈥檛 really into football when I joined the Everton Stadium project in May 2017. I was much more of a rugby fan, and for a while, watching Match of the Day was enough to get me by. But what I lacked in football knowledge, I made up for in an appreciation for team culture – something that would prove invaluable as the project unfolded.
On my first day on site, I walked into the Laing O鈥橰ourke site office, with John Edwards the Laing O’Rourke Project Technical Leader, and saw their team charter pinned to the wall. One phrase stood out immediately: 鈥淣o D***heads.鈥 Some might have been surprised to see such a blunt term on an official document, but I recognised it straight away. It鈥檚 a principle borrowed from New Zealand鈥檚 national rugby team – the All Blacks 鈥 and it鈥檚 one I鈥檝e long admired. It鈥檚 not about personality or perfection; it鈥檚 about maintaining humility, accountability, and a team-first mindset.
That phrase instantly took me back to one of the earliest team meetings at the Royal Liver Building with Everton. Colin Chong, Everton鈥檚 Stadium Development Director at the time, made it very clear to all the design consultants: 鈥淟eave your company name at the door 鈥 we are one team.鈥 The alignment between that message and the charter on site was striking. Both were saying the same thing in different ways: ego-driven behaviour had no place here. Everyone, regardless of their organisation or role, was expected to contribute positively to the team environment.
This shared ethos 鈥 from the Everton鈥檚 leadership to the contractor鈥檚 site culture – created a foundation of trust and collaboration that carried us through the project. It meant people could speak up without fear of blame or ridicule. It meant decisions were made with the project鈥檚 best interests in mind, not individual agendas. And it meant that when challenges arose, we faced them together.
One Team, One Vision
Everton had already developed a set of principles for the project – principles that we at 海角视频 could genuinely get behind. They weren鈥檛 just words on a page; they were lived values that shaped how we worked together. And we were tested early. Planning challenges, complex site conditions, and unexpected findings during investigations could have derailed progress. But the team ethos – that shared mindset – got us through.

That ethos was put to the test in a way none of us could have predicted. Just weeks into the RIBA Stage 4 design phase under Laing O鈥橰ourke, the country was placed into Covid lockdown. The entire design team was suddenly faced with the challenge of delivering a critical design and procurement programme under completely unknown conditions. Remote working and the uncertainty of the pandemic could easily have fractured the team. But it didn鈥檛. We adapted, communicated, and supported one another. And we got through it – as a team.
Quick Issue Resolution
One of the most tangible benefits of a positive working environment is the ability to resolve issues quickly. In the early days of construction, we made a point of vocalising problems early. We didn鈥檛 let things fester. There was no room for passive-aggressive emails or quiet resentment. If something wasn鈥檛 right, we picked up the phone, got the right people in the room (if Covid rules allowed), and sorted it. That approach saved time, reduced stress, and built trust.
This proactive attitude meant that minor issues didn鈥檛 escalate into major ones. It also created a culture where people felt empowered to raise concerns without fear of being shut down or blamed. That鈥檚 not always the case in construction, where hierarchical structures and contractual boundaries can discourage openness. But on Everton, the mindset was different 鈥 and it made a real difference.
Transparency and Trust
Trust is the cornerstone of any successful project. And trust only flourishes in an environment of transparency. There were no hidden agendas on Everton. Everyone knew what we were trying to achieve, and everyone was pulling in the same direction. That clarity allowed us to commit to each other and to the project. It also meant that when things went wrong 鈥 as they inevitably do 鈥 we could deal with them honestly and constructively.

Transparency extended to decision-making. Whether it was design changes, programme adjustments, or site logistics, decisions were made collaboratively and communicated clearly. That openness reduced friction and helped maintain momentum, even when the pressure was on.
Mindfulness and Mutual Respect
Being mindful of how your work affects others is a simple but powerful principle. On a project of this scale, every decision has a ripple effect. A delay in one area can impact dozens of others. But when teams are courteous and proactive, those ripples are managed, not magnified. We saw that time and again on Everton. People took ownership not just of their tasks, but of their impact. That kind of mutual respect is what turns a group of professionals into a genuine team.
Mindfulness also means recognising that everyone is under pressure. Deadlines, budgets, and technical challenges are part of the job. But when people treat each other with respect, even in difficult moments, it creates a more resilient and supportive environment. That鈥檚 not just good for morale; it鈥檚 good for delivery.
Culture is what makes the difference between simply delivering a project and delivering a truly successful one.”
Colin Chong, Chief Real Estate and Regeneration Officer, Everton Football Club
Colin Chong, Everton Football Club’s Chief Real Estate and Regeneration officer, said: “Every successful project is ultimately delivered by people. As a Project Director, having a strong understanding of the different disciplines involved 鈥 from consultants and designers through to managers and skilled trades 鈥 is hugely important.
“But just as important is getting to know the individuals behind those roles and creating an environment in which people trust one another, collaborate and feel part of a shared ambition. For me, that culture is what makes the difference between simply delivering a project and delivering a truly successful one.鈥
Construction projects can be fertile ground for politics, especially when multiple organisations are involved. But on Everton, we made a conscious effort to avoid that. There was no room for point-scoring or undermining. Everyone was encouraged to bring their best, and to support others in doing the same. That culture of openness and honesty made it easier to focus on what mattered: delivering a world-class stadium.
Negative politicking, whether it鈥檚 withholding information, playing blame games, or pushing personal agendas, is corrosive. It erodes trust, slows progress, and creates unnecessary conflict. By contrast, a culture of honesty and shared purpose fosters collaboration and problem-solving. That鈥檚 what we aimed for, and largely achieved, on Everton.
One of the simplest but most effective habits we adopted was picking up the phone. In an age of email overload, it鈥檚 easy to fall into the trap of long, defensive messages. But on Everton, we encouraged direct, respectful conversations. If something needed discussing, we talked about it. That approach didn鈥檛 just save time, it built relationships. Of course, written communication has its place, especially for formal records and technical detail. But when it comes to resolving issues, clarifying misunderstandings, or building rapport, nothing beats a conversation. It鈥檚 faster, more human, and far less likely to be misinterpreted.
Clarity is critical. From the outset, we worked hard to define the project鈥檚 goals and the roles of each team member. That structure kept us organised, focused, and accountable. It also meant that when challenges arose, we knew who to turn to and how to respond. Everyone understood their responsibilities, and that understanding created confidence. Clear roles also help avoid duplication and confusion. When people know what鈥檚 expected of them, and what others are responsible for, it streamlines decision-making and reduces friction. On Everton, that clarity was supported by robust project governance and regular communication.

Perhaps the most lasting impact of the Everton project is the relationships it fostered. Working in a positive, proactive environment doesn鈥檛 just make the job easier, it makes it more rewarding. I鈥檝e stayed in touch with many of the people I worked with on Everton, and those connections continue to shape how I approach new projects. When you build something together, not just physically, but culturally: it leaves a mark.
Relationship building isn鈥檛 just about socialising or networking. It鈥檚 about understanding each other鈥檚 pressures, strengths, and working styles. It鈥檚 about empathy and collaboration. And it鈥檚 about creating a team that鈥檚 more than the sum of its parts.
Returning to that team charter on day one; the 鈥淣o D***heads鈥 rule wasn鈥檛 just a catchy phrase. It was a cultural filter. It set the expectation that everyone, regardless of role or seniority, would contribute positively to the team environment. It meant that ego-driven behaviour, passive aggression, and toxicity wouldn鈥檛 be tolerated.
In construction, where pressure is high and personalities can clash, that kind of cultural clarity is invaluable. It helps protect the team from disruption and ensures that everyone is focused on the collective goal. It鈥檚 not about being soft 鈥 it鈥檚 about being effective.
Conclusion: Culture as a Catalyst
The mindset set up by Everton, and later picked up and reinforced by Laing O鈥橰ourke, put us in the best possible position to deliver this project. It wasn鈥檛 just about technical excellence or programme management 鈥 though those were certainly present. It was about creating a culture where people could thrive, where problems were solved collaboratively, and where respect was non-negotiable.
Today Hill Dickinson Stadium is a testament to what can be achieved when people work together with honesty, humility, and purpose. It鈥檚 a reminder that culture isn鈥檛 a soft issue 鈥 it鈥檚 a strategic asset. And it鈥檚 proof that when you get the environment right, everything else becomes possible.







