A conversation with Stanton Stafford, southeast market lead and Chris Ashton, Florida practice lead

The Southeast is changing. Once defined by steady growth and familiar skylines, the region has entered a new era – one shaped by rising investment and a wave of cultural and institutional ambition.
Florida, in particular, has emerged as an economic force, now among the nation鈥檚 top five states by GDP. It鈥檚 within this context that 海角视频 is making one of its most intentional U.S. investments to date: establishing a deeper, more permanent presence across the Southeast, including a new office in Miami.
This move is neither opportunistic nor reactive. Instead, it reflects a long-term strategy to align the firm鈥檚 multidisciplinary expertise with the region鈥檚 evolving needs – from aviation and healthcare to higher education, culture, and science & technology. For clients and collaborators, it signals a shift: 海角视频 is committing to the Southeast not just as a place to work, but as a place to lead.
To understand what this investment means on the ground, we sat down with Stanton Stafford, Southeast Market Lead, and Chris Ashton, Florida Practice Lead. Together, they unpack the drivers behind this regional focus, what local presence unlocks, and what success looks like in a market being reshaped in real time.
Our expansion in the Southeast isn鈥檛 opportunistic. It鈥檚 a deliberate investment in building multidisciplinary teams and lasting partnerships that can shape the region for decades to come.
Stanton Stafford, Southeast Market Lead
Miami demands more than fly鈥慽n expertise. To add real value in South Florida, you need global perspective and a genuinely local presence – the ability to listen, understand nuance, and respond in real time.
Chris Ashton, Florida Practice Lead
The logic behind expanding in the Southeast, Stanton explains, is rooted in the future of the United States itself. For the next 10 to 20 years, population growth is projected to concentrate heavily in the Southern states – a demographic shift that carries enormous implications for infrastructure, education, culture, and development. 鈥淭his is where the growth is happening,鈥 he says, noting that Florida has been surging economically for years. 鈥淲e鈥檙e aligning ourselves with the markets where our multidisciplinary approach brings real value.鈥
Chris echoes this, describing the Southeast not as an outpost but as a cornerstone of the firm鈥檚 national vision. Investing now, he says, is about shaping a long-term presence – one built on local teams, local expertise, and the ability to partner consistently with clients navigating rapid change.
This commitment is most visible in Miami, where establishing a physical office marks a shift toward deeper engagement. Chris describes the difference plainly: 鈥淧roximity changes everything.鈥 In a market driven by speed, personality, and a distinctive design culture, being present matters. Local presence builds trust, accelerates decision-making, and opens opportunities that remote teams rarely have access to.
Chris adds that Miami – and Florida more broadly – cannot be understood from afar. 鈥淓very region has its own nuance, but Florida has its own personality entirely,鈥 he says. 鈥淵ou have to be here to listen, learn, and respond in a way that feels authentic to the market.鈥

As the regional strategy takes shape, the sectors 海角视频 is prioritizing reflect where the firm鈥檚 integrated expertise can drive the greatest impact. Aviation, hospitality, higher education, healthcare, and science & technology all demand the kind of collaborative, multi-disciplinary approach that has long defined the firm. While early footholds in Florida emerged through the cultural sector, these projects have reinforced a growing appetite for thoughtful, systems-driven engineering. And although much of the current Florida work remains under NDA, Stanton notes that published projects in the Southeast such as Crystal Bridges Museum of American Art tell the story: sophisticated, coordinated delivery with a strong architectural interface.
Behind the scenes, the firm is laying the groundwork for seamless delivery by expanding technical depth across Atlanta, Durham, and Miami. Stanton describes the approach as 鈥渟trategic rather than expansive鈥 – hiring subject matter experts who understand both the technical demands of their sectors and the realities of delivering work in-region. Permitting, certification, existing buildings, commissioning – these are not afterthoughts, he says, but essential components of a resilient practice. Stanton frames it as building the right backbone: local teams with the strength and capability to deliver, not just win, the work with the backing of our global depth of knowledge.
For architects and institutions, this approach translates into a clear differentiator. Chris describes it as a return to true consulting engineering – bringing strategic thinking, integrated problem-solving, and a collaborative posture that elevates design intent. Feedback from partners across the region echoes this: too often, local engineering delivery is reactive. 海角视频 is positioning itself as the opposite – a proactive, engaged partner deeply involved from early visioning through execution. Stanton puts it in more pragmatic terms: 鈥淲e want to be the first phone call,鈥 he says, 鈥渘ot because of convenience, but because our clients trust us to help them navigate complexity.鈥






