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Making buildings work harder, the quiet power of massing 

The built environment is under pressure. Not just from the climate emergency, but from financial, spatial and policy constraints that demand we make the most of what we already have.

For engineers, this challenge isn’t new. But the tools we now have to meet it, alongside the shifting priorities of planners, developers and policymakers, are rapidly changing what’s possible. At the heart of this evolution is a deceptively simple idea, massing. 

Massing is the careful reconfiguration and expansion of buildings through vertical or volumetric additions. It’s about adapting to modern needs without starting from scratch. And while it’s been around as long as architecture itself, the way we approach it today, powered by engineering insight and digital precision, offers a far more confident route to retention, re-use and reinvention. In today’s ‘Retrofit First’ world, massing is fast becoming the critical enabler, helping buildings evolve without erasing their past. 

63 New Bond Street exterior – currently a project in progress. Image: Ƶ

Rethinking the Envelope

In cities like London, massing is often about negotiation. Between commercial potential and regulatory limits. Between what a building was and what it could be. Sight lines to St Paul’s Cathedral, for instance, remain immovable constraints, shaping every building in the Square Mile, from the Gherkin to the Cheese Grater. These planning envelopes, or ‘jelly moulds’ as they are often referred to , define the maximum volume allowed on a site. But working within them doesn’t mean compromising. It means working smarter. 

We’re looking at buildings that would’ve been knocked down ten years ago. Now they’re being retrofitted, because they have to be, because the rules have changed, and because it makes more sense

Sam Youdan, Director, London Structures, Ƶ

The shift is not just a design preference, it’s regulatory, financial and moral. Demolition is increasingly a last resort. Retrofit is no longer the bold option, it’s the baseline. For clients, that means greater certainty, a clearer planning pathway and a more compelling carbon story to stand behind. 

The plans for 65 Gresham Street were lodged with City planners in autumn 2022 and will see the existing eight-storey block extended to 13 storeys with the original building given a wholesale makeover. Image: Cityscape.

Starting with Engineering 

The shift is not just philosophical, it’s procedural. We are now leading early stage conversations that used to start with architects. Using rapid prototyping tools, grounded in real data, structural and environmental engineers can model dozens of options in days, not weeks. Sight lines, overshadowing, air quality, structural capacity, every factor is considered upfront, letting teams home in on viable solutions before the pen hits the drawing board, so to speak. 

This front loaded design process also reflects a broader truth, that buildings need to justify their existence. Adding ten storeys to an existing frame, as in one current project, only works if the business case holds, and if the foundations can take it. “Sometimes the brief is maximum floor area, sometimes it’s no groundworks due to cost and/or programme constraints,” says Sam. “So we set that as a constraint and design from there.” 

For clients, this approach offers clarity and pace, early confidence in what’s possible, fewer surprises down the line, and a far more focused route through feasibility to delivery. 

Massing as Performance 

Beyond the commercial upside, massing also plays a critical role in environmental performance. Solar gain, daylighting, ventilation, energy load, all are shaped by a building’s mass and orientation. In retrofit scenarios, the envelope is often fixed. But even within tight limits, smart additions can help regulate internal environments, reduce cooling demand, and keep energy use down. 

“Careful massing means you can shade what needs shading, open up what needs light, and control how heat moves through the building,” says Sam. It’s not about chasing perfection, it’s about making every move count. 

This is where retrofit massing stands apart. It’s not about designing a perfect box on an open site, it’s about adapting, optimising and responding to what’s already there. And the gains, when properly handled, are tangible, lower running costs, leaner systems, and better comfort for occupants. 

Constraints as Catalysts 

Retaining more of a building, especially the structure, saves carbon, but it also introduces complexity. Planning requirements, local policy, Historic England and building regulations often overlap in unhelpful ways. The role of engineers is not to fight these constraints, but to reconcile them, working closely with planners to plot a path through the maze. 

This kind of collaboration is now a typical part of the massing process. “We often have a planner in the room before the architect,” says Sam. “Because once you understand the structural envelope and the regulatory ceiling, you can write a design brief that works.” 

The more we retain, the more complex the puzzle becomes, but also the greater the gains. Massing helps bring clarity to those trade-offs early, allowing design teams to focus effort where it counts. For clients, this means fewer compromises and more informed decisions at every step. 

20 Rathbone Place requires a comprehensive retrofit that prioritises the comfort and wellbeing of its occupants, providing Category A office facilities in one of London’s most fashionable districts. Image: MoreySmith.

The Next Lease of Life 

Massing isn’t just an engineering exercise. It’s a form of urban pragmatism, a way to breathe new life into tired assets, turning them from stranded liabilities into high performing buildings. Whether it’s commercial to residential conversions, mixed use schemes, or vertical extensions over car parks and cultural spaces, the goal is the same, squeeze more from what we already have, without compromising performance or design integrity. 

Each building is unique and will have its own history, set of constraints and opportunities. Our role is to understand and piece back together the journey the existing building has been on and mesh it with the proposed scheme to derive the best engineering solution – taking account of logistics, buildability, risk and associated costs

Franck Robert, Partner, UK Structures, Ƶ

As the climate crisis deepens and demolition becomes harder to justify, massing offers a practical, data led alternative. It’s not about resisting change. It’s about reshaping it, quietly, carefully and cleverly. 

And in the age of retrofit, it’s not just the smart thing to do. It’s the only thing that makes sense, for our cities, our planet and the people investing in them. 

(See the highlighted content below for detailed overviews of exemplar projects).