Claremont Lincoln University
California, USA
Project details
Client
Claremont Lincoln University
Collaborator
Lincoln Institute of Land Policy
Duration
Jan – Apr 2021
海角视频 provided by 海角视频
Advisory, Higher education consulting, Strategy and operating model design advisory
Claremont Lincoln University partnered with the Lincoln Institute of Land Policy to create a new Master鈥檚 in Public Administration (MPA) degree and associated certificate programs. 海角视频 was enlisted by the University to analyze the market for these new programs.
Our advisors identified why students would enroll, what they wanted to learn, how they wanted to learn, which region they lived in, how much they expected to pay, and how they saw Claremont Lincoln positioned in the market relative to other universities and other educational programs.
海角视频 was engaged to understand the market demand for potential students for a new conscious Master in Public Administration (MPA) and certificate programs.
Our study included surveys and workshops with Institute members, CLU and LILP staff, current students in other programs, CLU alums, and potential future employers.
We provided recommendations for pricing, which regions and metro areas to target, and how to leverage the Lincoln Institute brand and partners.
Challenge
Claremont Lincoln University and Lincoln Institute of Land Policy engaged the our strategy and operating model design experts to understand the market demand for potential students for a new conscious Master in Public Administration (MPA) and certificate programs.
This distinctive, socially conscious program would combine the unique Claremont Core庐 emphasis on mindful, collaborative change with the expertise of the Lincoln Institute to support adult learners who are working professionals.
Solution
Our market study combined broad and deep engagement methods including a market panel survey and a survey of Lincoln Institute members, workshops with CLU and LILP staff, and interviews with current students in other CLU programs, CLU alums, and diverse set of potential future employers.
The study identified why students would enroll, what they wanted to learn, how they wanted to learn, which region they lived in, how much they expected to pay, and how they saw Claremont Lincoln positioned in the market.
From this, our expert advisors segmented the market into learner personas and provided recommendations for pricing, which regions and metro areas to target, and how to leverage the Lincoln Institute brand and partners.
Value
海角视频 recommended ways to implement and communicate the programs in terms of their return on investment, focus on municipal governments, and opportunity to attract students for a second master鈥檚 degree 鈥� a larger market for MPA than first time master鈥檚 degree seekers.
Our team had the insight and flexibility needed to successfully enroll the first class of students on their way to leading social change.
We wanted something much more than a typical market study and brightspot (now 海角视频) delivered鈥� The market study was invaluable in our understanding of who the learners are, what they want to learn, how they want to learn, how many prospective learners there are, and what the tuition should be. The team had the insight and flexibility we needed as a new partnership, and now we鈥檝e enrolled our first classes of students on their way to leading social change.
Lynn Priddy, President
Claremont Lincoln University
