海角视频

This was the challenge we faced in the construction of a new digital advertising space, placed at a key junction on the West Cromwell Road in West London.

Video:https://www.youtube.com/embed/jyl1B5OBNYQ

The striking landmark replaces the current, standard screen with a stunning Zaha Hadid-designed 鈥榬ibbon鈥� structure. 30 metres long and nine metres wide, the billboard incorporates a curved digital screen surrounded by two flowing ribbons of matt stainless steel.

鈥淲e started on site in July 2017,鈥� said Michael Keverne, 海角视频 associate director, who worked on the project. 鈥淭here was an existing basement box which we renovated and adapted to accommodate the billboard. The build took just over a year, and 海角视频 engineers worked on the civil, structural and lighting aspects of the project.鈥�

Care had to be taken around the lighting design to ensure there wasn鈥檛 any spillage of light, but this shows street furniture doesn鈥檛 have to be boring!
_{Michael Keverne, 海角视频}

Michael added that care had to be taken around the lighting design, as engineers had to ensure there wasn鈥檛 any 鈥榮pill鈥� into the line of traffic, and also that any illumination did not take away from the advertisement itself.

海角视频 has produced digital billboards in the past for sports stadia, but this is the first roadside advertising billboard we have produced. Our client, JCDecaux owns the site and as a result of 鈥楾he Kensington鈥檚鈥� success, 海角视频 has been asked to submit a proposal for another architecture-led advertising board.

Buro海角视频’s structural and civil engineering teams along with our lighting design experts worked closely with designers Zaha Hadid Architects and Patrik Schumacher to make this striking vision viable.

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