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In today’s politically charged climate, the term ‘ESG’ can be controversial. But behind the rhetoric, and highlighted by our latest research, lies a clear and compelling truth: the underlying actions associated with ESG – i.e. the integration of environmental, social and financial risks into the core of business strategy – are simply smart business, and drive measurable improved performance for businesses with built assets.

Our research illustrates that whether labelled as ‘risk management’, ‘sustainability’, ‘ESG’ or simply ‘business operations’, the opportunity is the same: initiatives that underpin strong environmental and social performance remain imperative to good financial performance.

Good business management demands proactive measures: reducing risk to physical asset portfolios, avoiding regulatory or reputational exposure, and committing to transparent reporting. Whatever the label, these actions are essential to long-term success.

“When we talk about ‘ESG’ in our research, we are talking about finding and executing the win-wins – advancing a business’ financial performance while also positively impacting environmental, social and governance aspects.”

º£½ÇÊÓÆµ engaged senior US executives across investment firms, real estate managers and corporate real estate departments to uncover how the effective management of interconnected environmental, social and economic risks can be leveraged to enhance business resilience, create value and improve long-term business performance. This research was conducted after the result of the 2024 presidential election, with respondents aware of the change in administration and cognizant of the policy shifts this would bring. . 

The findings offer a robust evidence base, empowering leaders to act with confidence. Integrating environmental and social risk management into the core of the company is fundamentally about preparedness, performance and delivering long-term business value. Reframing the management of built assets as a platform for innovation, resilience and growth can unlock significant value, enabling businesses with large physical asset portfolios to attract investment, remain competitive and avoid stranded assets in volatile times.

of respondents are developing an ESG strategy, have or are actively integrating ESG into their organization’s core strategy.

of respondents say that ESG positively impacts their financial performance.

of these senior executives, over 47% reported an increase of over 11% and a further 37% reported a 5–10% increase.

of respondents say that climate risk and the related insurability and cost of insurance is a rising concern for the near future.

Our global research reveals that businesses across the built environment are consistently motivated by three core factors:

  1. Meeting increasing regulations and regulatory scrutiny
  2. Attracting investment
  3. Increasing long-term value

An organization’s environmental and social strategies are often shaped by local market dynamics. Regulatory pressure is a stronger motivator in the US than globally (US: 55% vs global: 46%). This may reflect the state of flux of ESG-related regulations, such as SEC climate disclosure rules, meaning state level mandates are leading the charge in their place (e.g. SB 253 and SB 261 in California).  

Attracting investors is a universal driver, with 45% of both US and global respondents ranking it as their second most important motivation. 

For the third motivation (increasing long-term value), this was still ranked, but was slightly less emphasized in the US (US: 38% vs global: 40%), suggesting a more immediate focus on risk mitigation and contribution to core business performance.  

What is considered most important in driving success? Globally through the research we identified that that will unlock performance.  

82% of respondents indicated the importance of measuring performance at the portfolio or fund level. At the asset level, this figure was 78%, reflecting how critical it is to integrate these metrics into operational practices. Additionally, 80% of respondents highlighted the importance of a solid track record of ESG-focused investments, underscoring a deepening commitment to sustainable strategies. With this solid base, now is the time for US businesses to further seize the opportunities on offer. 

: four strategies that our leader group (top quartile of global respondents) valued significantly more than everyone else. For US firms, a large majority reported the importance of the following:

ESG leaders

US respondents

A strong business case for action (77%)

Material, achievable targets with a plan for execution (74%)

Viewing and practicing ESG as a catalyst for innovation and growth (74%)

Skills and capacity to drive ESG projects and programs (75%).

These figures are higher than our global respondents, signalling a that a shift from intention to implementation is well underway in the businesses surveyed – with environmental and social initiatives and KPIs increasingly embedded in wider strategic business planning.

Tackling these essentials and accelerators together means businesses will unlock enhanced performance (‘perform’) and drive business transformation (‘transform’). As ESG becomes more integrated, its impact grows, creating a self-reinforcing cycle of reinvestment, innovation and growth. 

Investment in many environmental and social areas continues despite the label ‘ESG’ falling out of political favor. As both federal and private funding dedicated to proactively strengthening built assets, , US organizations must think creatively about how they position and label work they may have previously titled ’sustainability’ or ‘ESG’.  

In today’s complex landscape, building resilience is no longer optional. The true opportunity lies in transforming it into a strategic advantage – this is where the forward-thinking leaders are focused.

Our research has uncovered that those US businesses that embrace environmental and social activities – regardless of the label – are better positioned to drive business performance and growth. They are actively embedding environmental and social risk management into their core strategies to create value and stay ahead. They are demonstrating that a focus on environmental and social factors is not a distraction from financial performance, but rather a driver of it.

“ESG is a dirty word in many circles today, but the work that underlies any good ESG program – reducing climate risk, improving supply-chain resilience, getting ahead of regulations – is continuing in force because it makes business sense. You just need to play the name game. Let go of ego, think creatively to find the right labels that decision-makers in your circles value and push onward.”