{"id":197635,"date":"2019-07-04T12:26:26","date_gmt":"2019-07-04T11:26:26","guid":{"rendered":"https:\/\/www.burohappold.com\/specialisms\/urban-analytics\/"},"modified":"2026-03-26T13:33:27","modified_gmt":"2026-03-26T13:33:27","slug":"urban-analytics","status":"publish","type":"specialism","link":"https:\/\/www.burohappold.com\/de\/specialisms\/analytics\/urban-analytics\/","title":{"rendered":"Urban analytics"},"content":{"rendered":"\n<section class=\"wp-block-burohappold-featured-video featured-image-video\"><video muted loop id=\"FullPageVideo\"><source src=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2019\/07\/burohappold-transport-analytics-header.mp4\" type=\"video\/mp4\"\/><\/video><div class=\"container-fluid limit\"><div class=\"row\"><div class=\"col-12\"><div class=\"cd-intro\"><h1 class=\"cd-headline slide super\"><ul class=\"cd-words-wrapper waiting\"><li>Urban<\/li><li>Analytics<\/li><\/ul><\/h1><\/div><\/div><\/div><\/div><\/section>\n\n\n\n\n\n<section class=\"bh-section bh-animate background-false is-height-default \" data-section=\"\"><div class=\"container-fluid limit\">\n<div class=\"row\">\n<div class=\"wp-block-burohappold-one-col-layout col-12 col-md-4 bh-col-small\"><\/div>\n\n\n\n<div class=\"wp-block-burohappold-one-col-layout col-12 col-md-8 bh-col-lg\">\n<h3 class=\"wp-block-heading\" id=\"h-urban-analytics-data-driven-and-people-centred-approach-to-deliver-vibrant-safe-healthy-and-sustainable-places\">Urban Analytics \u2013 data driven and people centred approach to deliver vibrant, safe, healthy and sustainable places<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cities are complex systems. Decoding the complexity is difficult. Optimising the cities even more so. Urban Analytics provides a simple, intuitive, interactive and collaborative approach to analyse, visualise, predict and optimise the cities.<\/p>\n\n\n\n<p>Powered by our Analytics engine, Urban Analytics is a unique platform that provides a \u2018day in the life\u2019 model of existing and new-build spaces. It uses real-time agent based modelling, AI, and scenario planning capability to provide insights into how people engage with the cities, where they spend their time and when, what works and what doesn\u2019t and why, and what opportunities and bottlenecks exist to supercharge the performance of the places.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2019\/07\/urban-analytics-product-screengrab.jpg\" alt=\"\" class=\"wp-image-197636\" srcset=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2019\/07\/urban-analytics-product-screengrab.jpg 1000w, https:\/\/www.burohappold.com\/wp-content\/uploads\/2019\/07\/urban-analytics-product-screengrab-300x200.jpg 300w, https:\/\/www.burohappold.com\/wp-content\/uploads\/2019\/07\/urban-analytics-product-screengrab-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>An example of our urban space planning tool modelling a city plan, transport infrastructure and people flow.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-over-15-years-experience-in-optimising-urban-spaces\">Over 15 years\u2019 experience in optimising urban spaces<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Urban Analytics platform has the potential to revolutionise how cities are planned, designed and run. It works in realtime. One can interactively explore the various layers of data. Analyse the past, or predict the future. Or sketch over it. With a different design or a different operational strategy. At a city or network or site or building scale. All the while getting live, realtime feedback on the \u2018what if\u2019 scenario testing.<\/p>\n\n\n\n<p>Urban Analytics puts people at the heart of decision-making. We have over 15 years\u2019 experience in optimising museum urban places \u2013 from High Line in NY to St Giles Circus in London to the City of Makkah.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> <iframe loading=\"lazy\" title=\"Lower Manhattan: Room to Move\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/7M7MVCXKC9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-our-urban-analytics-tool-in-action-showing-the-introduction-of-a-new-tourist-trail-will-help-to-alleviate-congestion-and-reduce-the-competition-for-space-in-lower-manhattan\">Our Urban Analytics tool in action showing the introduction of a new tourist trail will help to alleviate congestion and reduce the competition for space in Lower Manhattan.<\/h6>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"bh-section bh-animate background-true is-height-default \" data-section=\"\"><div class=\"container-fluid limit\">\n<div class=\"row\">\n<div class=\"wp-block-burohappold-one-col-layout col-12 col-md-4 bh-col-small\"><\/div>\n\n\n\n<div class=\"wp-block-burohappold-one-col-layout col-12 col-md-8 bh-col-lg\">\n<h3 class=\"wp-block-heading\" id=\"h-our-cultural-venue-analytics-services-include\">Our Cultural venue Analytics services include<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-burohappold-separator\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"list--wrap wp-block-list\"><li>Realtime monitoring and performance optimisation dashboards<\/li><li>Visitor engagement &amp; journey analytics<\/li><li>Operational analytics<\/li><li>Economic modelling, revenue and funding assessments<\/li><li>Exhibition layout optimisation<\/li><li>Masterplanning<\/li><li>Wayfinding strategy<\/li><li>Asset monitoring and control<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-burohappold-separator\"\/>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"bh-section bh-animate background-false is-height-default \" data-section=\"\"><div class=\"container-fluid limit\">\n<h3 class=\"section-title wp-block-heading\" id=\"h-project-highlights\">Project highlights<\/h3>\n\n\n<div class=\"burohappold-centralised-block bh-block-related-content align wp-contain-to-content-size bh-block-related-content--standard bh-block-related-content--Standard-2\"><article id=\"25351\" class=\"bh-block-related-content__item burohappold-centralised-block bh-block-related-content__item--card-standard bh-block-related-content__item--card--standard-2 bh-block-related-content__item--post-type-projects\"><a href=\"https:\/\/www.burohappold.com\/projects\/st-giles-circus\/\" alt=\"\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"\/\/data.openasset.com\/3335b7b9\/266d613efca0e16b77b45ef41fcf0ecb\/028676_1_N71_jpg\/028676_1_N71_medium.jpg\" sizes=\"(max-width: 768px) 100vw, 50vw\" src=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2016\/04\/StGiles-TheOutnet_06_GardinerTheobald-ajpmedia-1024x683.jpg\" style=\"object-fit: cover; object-position: 50% 50%; aspect-ratio: 1.5\/1;\" \/><\/div><h4 class=\"bh-block-related-content__item__title\">St Giles Circus<\/h4><\/a><\/article><article id=\"20251\" class=\"bh-block-related-content__item burohappold-centralised-block bh-block-related-content__item--card-standard bh-block-related-content__item--card--standard-2 bh-block-related-content__item--post-type-projects\"><a href=\"https:\/\/www.burohappold.com\/projects\/the-high-line\/\" alt=\"\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"\/\/data.openasset.com\/3335b7b9\/d3fbbb2b137e0913c39fa60e9ec14bcc\/0041569_jpg\/0041569_medium.jpg\" sizes=\"(max-width: 768px) 100vw, 50vw\" src=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2016\/04\/Urban-Dev_High-Line_1500x1000px__Iwan-Baan-1024x683.jpg\" style=\"object-fit: cover; object-position: 50% 50%; aspect-ratio: 1.5\/1;\" \/><\/div><h4 class=\"bh-block-related-content__item__title\">The High Line<\/h4><\/a><\/article><article id=\"160645\" class=\"bh-block-related-content__item burohappold-centralised-block bh-block-related-content__item--card-standard bh-block-related-content__item--card--standard-2 bh-block-related-content__item--post-type-projects\"><a href=\"https:\/\/www.burohappold.com\/projects\/make-way-lower-manhattan\/\" alt=\"\"><div class=\"post-thumbnail\"><img decoding=\"async\" src=\"\/\/data.openasset.com\/3335b7b9\/aadfc2cd86f3c6f65d12507acdabed95\/0041168_0000_0_jpg\/0041168_0000_0_medium.jpg\" sizes=\"(max-width: 768px) 100vw, 50vw\" src=\"https:\/\/www.burohappold.com\/wp-content\/uploads\/2018\/04\/MAKE-W2-1024x683.jpg\" style=\"object-fit: cover; object-position: 50% 50%; aspect-ratio: 1.5\/1;\" \/><\/div><h4 class=\"bh-block-related-content__item__title\">Make Way for Lower Manhattan<\/h4><\/a><\/article><\/div>\n\n\n<section class=\"bh-section bh-animate background-false is-height-default \" data-section=\"\"><div class=\"container-fluid limit\">\n<h3 class=\"section-title wp-block-heading\" id=\"h-latest-content\">Latest content<\/h3>\n\n\n<\/div><\/section>\n\n\n\n<p><\/p>\n<\/div><\/section>\n\n\n\n<section class=\"bh-section bh-animate background-true is-height-default \" data-section=\"\"><div class=\"container-fluid limit\">\n<h3 class=\"wp-block-heading\" id=\"h-want-to-find-out-more\">Want to find out more?<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-to-arrange-a-call-or-meeting-to-discuss-how-our-analytics-experts-can-help-email-us\">To arrange a call or meeting to discuss how our Analytics experts can help, <a href=\"mailto:communications@burohappold.com\">email us <\/a><\/h4>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13120,"featured_media":197637,"parent":197658,"menu_order":0,"template":"","meta":{"_acf_changed":false,"oa_id":"","ignore_from_typesense_search":false},"tags":[],"specialism-categories":[130451],"sector-categories":[],"class_list":["post-197635","specialism","type-specialism","status-publish","has-post-thumbnail","hentry","specialism-categories-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Urban analytics - 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